After firsthand experience from Zikmundov we knew this is a place of an acquired taste. A place for nature-oriented, zen-seeking people in pursuit of a peaceful oasis. Therefore, the communication of Zikmundov had to focus on this audience. And since we have been put in charge of the whole marketing strategy that is just what we have done. We have established a very own voice of Zikmundov based on its distinctive philosophy.
We devoted an extreme effort and care to the design of the Zikmundov website. As well as rest of it's digital communication, the site suits and reflects the essence of Zikmundov and thanks to our complex reservation system, which we built into the site, it serves as a booking platform. We are also responsible for both conception and creation of all the content for the site.
Meeting with Marek and then the whole team of Apploud digital was the key moment of Zikmundov. To this day, I marvel about how they managed to capture the atmosphere of this unique place and bring guests to Zikmundov, who love us and we love them. The fact that today we are among the best places in the Czech Republic, is also due to the perfect symbiosis and contact far beyond the relationship between the agency and the client. And for that, they deserve my admiration and big thanks.
When an opportunity arises to serve as a mediator and to connect one brand with another, that’s when we feel especially excited about our job. In this case we have arranged a collaboration between Zikmundov and our other client, Bang & Olufsen. The premises of Zikmundov provide a magnificent site to experience Bang & Olufsen technology and serve as an alternative, gentle and extremely effective showroom of its own.
The philosophy of Zikmundov became a lead for the communication on social media. By choosing the right content and appropriate language we made sure the potential customers would be able to tell straight away what Zikmundov is all about and thus separate themselves from the customers who look for something different.
Based on the clients’ feedback and our own experience, we have created a publication that captures not only the beauty and features of Zikmundov but also the nature, spirit and uniqueness of the place. We are also responsible for the whole print advertising including brochures, invitations and other materials.
